Often described as the pinnacle of off-road/overland parts and accessories, ARB continues to change the game with their new MT64.
ARB launched an all-new off-road and daily driving suspension line in the USA and Australia, the MT64s. Their team continues to push the limits in the off-road industry and we’re honored with the opportunity to photograph, film, and amplify such a monumental product offering.
Film Launch
One YouTube Format Product Launch Video
Photography
50+ Photography Assets Delivered
IG Reel Production
18+ Pieces of Social Content Delivered
ARB launched an all-new off-road and daily driving suspension line in the USA and Australia, the MT64s. Their team continues to push the limits in the off-road industry and we’re honored with the opportunity to photograph such a monumental product offering.
Social Impressions
Social Visibility Volume
Shares
Organic Brand Visibility
Editorial Impressions
Editorial & DTC Sales
Getting Creative with Stills
In addition to the Instagram reel production, film, and editorial content production, Front Street Media was hired for the MT64 product launch photography set. We took out two trucks over four days to produce 50+ lifestyle photographs. The challenging part of shooting in extreme conditions is that everything gets dirty… fast. Throughout the shoot, we had to constantly clean the shocks, and even then it wasn’t perfect. The post-production and re-touching of the photos is where this set shines. We spent almost a week in Photoshop and Lightroom to dial these photos in.
