Website Design Services

There are many different styles of website design and each style or platform serves its purpose. From custom coded website design with PHP, HTML and CSS to Theme Based Website Designs developed with a CMS (Content Management System), the options for something unique are endless. Currently, Responsive Website Design (mobile friendly) along with Accelerated Mobile Pages are the go-to technologies for any business and there are many different reasons why. Depending on your current situation and what you are looking for in a web developer or website design company, you will likely be looking for a responsive website.

Depending on your current platform (CMS) and what your business goals are, Front Street Media is here to develop your dream website. We are a local team of developers that code websites on WordPress, Drupal, Joomla, Magento and many other platforms. Depending on your business goals, one of these platforms will be the right choice for you.

Front Street Media

At Front Street Media Website, we are familiar with every aspect of website design, so rest assured, if you are looking for something custom, simple or complex, we can handle your project. We also offer web design training, coaching and consulting, so if you are looking for a little help or solid advice for your website, we can help.

We are located in El Dorado Hills, CA, and service Folsom, Cameron Park, Granite Bay and the foothills of Sacramento for Custom Website Design, Responsive Website Design, Small – Large Business Website Design and even eCommerce Website Design. Below are the top types of website designs that you will see in the web design industry when asking a developer what style or CMS they develop in or on.

Some of these categories will have some overlap. For example; an eCommerce website design can be a custom website design, responsive website design, theme based website design and on an open source platform.

Different Types of Website Design

  • Top 5 types of website designs and development environments.

1. PHP/ HTML/ CSS – Website Design

“Hand-Coded” websites from the ground up are virtually a thing of the past. These types of websites are taken from nothing and developed into a completely custom website. Typically all aspects of hand coding a website design can be either purchased from another developer or are offered for free in an open-source environment. If however, you are working with a web design company that has a proprietary software, they will nickel and dime you for everything.

With proprietary software, these companies have full-time web developers and programmers on-hand and they are not cheap. We know this first-hand because we started with proprietary software from 2006-2014. Personally, we would recommend staying away from developers that use proprietary software as it can get extremely expensive and takes far too long.

Unless of course, your website needs to have 100% unique code on the backend, then of course we understand.

2. Custom Website Design

A truly custom website design can be achieved on many different content management systems given the right tools and environments. If your developer knows how to tweak PHP, edit HTML and create CSS, then you can have a website designer create you something completely custom in a very short amount of time.

This custom website design is achieved by purchasing a theme or template on an open source CMS and tweaking different aspects of the theme to represent what the end user is looking for. Like we mentioned before, this is very simple if your developer understands PHP, HTML, and CSS.

Whether you are looking for 5 to 10-page custom website design or a custom eCommerce website design, Front Street Media in El Dorado Hills can design, develop and deploy your website in no time.

3. Theme Based Website Design

Theme based website options are one of the most popular environments in the development world. There are virtually hundreds of thousands of themes/ templates available for an end user who can have it completely customized given the right web development company.

Themes come in all shapes and sizes. Some of the main aspects of what makes themes so custom is the ability to change color, layout, functionality, font size, patterns, background colors, shopping cart layouts, blog roll layouts, page layouts and more.

Again, you want a web designer that knows and understands PHP, HTML, CSS and a strong knowledge of @media viewports and responsive layouts. With a drag and drop mentality, today’s web designers can supply the most complex websites in a matter of weeks instead of months.

4. eCommerce Website Design

eCommerce website development is something most web developers don’t touch because they take so much time, effort and energy. If you are looking to develop an eCommerce website for your current website or idea, look towards theme-based options as this will save you a huge amount of money and give you the most flexibility in the long run.

eCommerce websites don’t come packed with SEO, so it is important to choose a company that has a strong knowledge of Inbound Marketing and Content Creation. If a web developer is building you an eCommerce store and does not roll a hard SEO campaign into it, you are missing out.

Having SEO in an eCommerce store is like having a display case in a retail environment, pretty much mandatory. If you are looking towards social media alone for your marketing efforts for an eCommerce website design, good luck. Good eCommerce SEO campaigns have all factors of marketing and the execution needs to be near perfect for your company to succeed. Everything needs to be implemented; strong SEO foundation, on-page SEO, off-page SEO, eMail Marketing, Social Media, brand mentions, brand engagements and much more.

5. (RWD) Responsive Website Design

In 2008-2010, RWD quickly became the “go-to” style of web design, responsive website design technology is a website with an optimal viewing and interaction experience. Responsive websites are easier to read and navigate through with a minimum of re-sizing, panning, and scrolling, across a wide range of devices.

Responsive web design is for all markets and all industries as practically everyone has a smartphone, internet device, tablet or small laptop. Responsive websites adapt to the devices according to their size and layout.

Making the move to start a responsive website out of the gates is very important. If you do not have a responsive website, you should make the switch now, as there are many benefits to having a responsive design.

6. (AMP) Accelerated Mobile Pages Website Design

Accelerated Mobile Pages or “AMP” for short, is a stripped down version of web pages that are built to load lightening fast on mobile browsers. Google originated the Accelerated Mobile Pages (AMP) Project and is completely open source.

The open source platform allows theme developers and plugin developers the ability to build, design and deploy new features to open source CMS (Content Management Systems) which allow us, web designers to give your website a better user experience.

The initiative embodies the vision; publish once and have it load instantly everywhere. Front Street Media has a strong understanding of AMP and customed designed AMP pages to allow your customers to have a lightning fast experience which results in overall satisfaction and more engagements.

Most of the clients we see that utilize AMP are publishers, magazines, local news websites, event websites, directory websites and many others. If you have any questions about integrating this technology into your website, feel free to give us a call anytime.

Different Types of Content Management Systems (CMS)

  • Top 2 types of Content Management Systems:

These are the guys that run your website. Updates, New Blog Posts, change pictures, adding company bio’s, etc.

1. Open Source CMS (Content Management System) Platform

Open Source Content Management Systems are the most widely used because they are open source which means free. There are many different types of open source CMS’s out there including, WordPress, Drupal, Joomla, Magento, Hubspot, Blogger, Weebly, Wix and even Godaddy has their own CMS.

Content management systems are the backbone of your website and they control everything. A Content Management System allows you to make updates, changes, and additions to your website without having to access your website through HTML, PHP, and CSS files. Open Source CMS’s are great for all types of businesses because they offer so many options for updates, changes, upgrades, and improvements.

With a web development company that offers an open source CMS, you will likely save time and money through the life of your business and marketing campaign because most of what you need has already been developed.

2. Proprietary CMS (Content Management System) Platform

Proprietary Content Management Systems are built and designed in-house and take many years to mature. Proprietary software and software development Content Management Systems are very costly because anything that you need created or added to your website down the road, you will pay for. If you are having your website hosted with a proprietary software and you are looking to add a certain technology, that Proprietary Content Management System owner or company will have to hand code it and build it from scratch which will cost you a ton of money.

The benefit for the Proprietary Content Management System Company owner is that they now have this feature in their CMS and get to charge for it, time and time again. I have had a personal experience with Proprietary Content Management Systems and in my opinion, they lack the freedom and flexibility that open source CMS’s offer. Proprietary Content Management Systems have more glitches and are buggy at times which is no good for your website.

When looking into a Content Management System, we recommend an open source environment as they are more stable and flexible. Open Source Content Management Systems also offer upgrades and features that someone on an in-house or proprietary software will never offer.

WordPress Website Design

WordPress is the ideal web design CMS (Content Management System) platform for starting out a business or personal website. The WordPress CMS is easy and intuitive to use, it has a lot of powerful tools and plugins available for free use. One of the main features that makes the WordPress CMS so popular is out-of-the-box SEO (Search Engine Optimization) plugin (SEO Yoast) to increase your website rankings in the search engines.  When it comes to picking a content management system for small, medium and even large sized website design projects, WordPress is the system that we recommend for most of our clients’ needs.

Why choose WordPress for your website design?

WordPress has a wide range of benefits…

  • Popular: Over 60 million (and growing) websites are built using WordPress.  This means that there are a huge number of people making user-created themes and plugins. The support for WordPress is put together from a massive community of users, many people willing to help in the support forums, and a robust network of fellow users to connect with.
  • Easy to use: For the most part, the WordPress web design CMS is easy to use, and websites are fairly easy to set up.  Many hosting companies already have setups ready for WordPress installs. What does this mean for you? Almost instantaneously, WordPress website set-up and development is live and ready to go in just a couple of minutes.
  • Open Source: When it comes to price comparison, you can’t beat open source!  You can set up a WordPress site completely for free (given you are using free themes or the WordPress web design themes) and have the site be fully functional and even responsive.
  • Premium Features and Upgrades: As you expand your site, you can also choose to pay for additional options such as premium themes, premium plugins, and premium functionality. Here is where it will get a bit more complicated. Installing premium themes and premium plugins may take some programming experience such ass customizing CSS and HTML or installing themes and plugins through FTP or on your server directly.  Open source CMS platforms will allow you to customize your domain name ( instead of, for example). Along with Open Source CMS platforms such as WordPress, you can provide your own hosting (for additional space) and much more.  All of these costs are optional, though, so you can upgrade your company’s website as the company grows and as you are able to do so.
  • Customizable: WordPress really benefits from crowd sourcing design.  The sheer number of users on WordPress means that there are many people out there designing amazing themes and plugins.  You can choose from a wide selection of free options, and even more that cost just a few dollars to use.
  • SEO: WordPress has excellent SEO on its back end, making it more likely that your page will appear higher on search rankings (given you know what you are doing when it comes to properly optimizing your website and conversion rates.  On the user side, SEO tools such as tagging, meta tags, permalinks, categories among many other SEO friendly items are readily available, making it simple even for internet amateurs to use SEO tools to optimize their sites.

How Can Front Street Media Help with your Website Design?

If WordPress is so easy to use, what’s to stop you from just building your own website on your own?  Why do you need us?

Of course, the simple answer is that nothing is stopping you from building your own website.  But there is a skill and an art to web design, no matter how simple the CMS is to use.  You can get a nice looking website up and running in a few minutes on WordPress, but if you want your website to stand out from the crowd you are probably going to need a little professional design and development help.  This is especially true if you want your site to have any particular functionality that does not come as standard issue with the basic WordPress web design theme or development.

The world of the internet is extremely competitive.  It’s not enough to put up a couple pages of information on a website and wait for people to come to you.  You have to be aggressive about creating, promoting, and maintaining amazing content and compelling designs for your website.

What does a GREAT website design need?

  • Amazing content, updated frequently
  • Eye-catching graphic design
  • Great photos (Professional Photography)
  • Social media optimization and integration
  • Conversion Rate Optimization
  • Search Engine Optimization
  • CTA (Call to Action)
  • User Experience Testing

If you’re already running a business, it can be overwhelming to realize that you have to put all this work into running your website.  It might be tempting to look at other websites that clearly don’t have as much work put into them and think…

“They’re still in business, so their website must be working”

There are many businesses out there with basic website designs that don’t do anything fancy.  It is also true that there are people in your area searching on Google for exactly the things you offer, and if you don’t know how to make your website show up on the front page of results they are simply never going to find you. Once they do find you, they are going to judge your business based directly on what they see on your website, have you been testing this?

  • How do the graphics make them feel?
  • How easily can they find the information they are looking for?
  • What impression does your website give of your business?
  • Do you have any CTA’s?
  • Have you optimized every page for search?
  • What is your number one goal?
  • Why is that your goal?
  • Why is that goal important?

Getting to the bottom line of what you want from your website will give you a much better idea about exactly what you should be doing to increase your revenue, if that is your goal.

At Front Street Media in El Dorado Hills, we put your business’s best face forward. We design eye-catching internal pages and websites with graphics that engage your audience and give an accurate impression of who you are. We provide you with interesting, informative content that will entertain your customers and give them confidence about your product while also sending your site up in the search engine rankings.

We handle the back-end coding (HTML and CSS) to ensure that your site is as fast as it can possibly be without compromising design. We provide updates and ongoing support, since an essential part of getting web traffic is keeping your site updated and creating new information. At the same time, we also give you control of the website so that you can make changes as you need to without having to call us for every little change you want. You’re in control, and with the simplicity of the WordPress CMS, you can take ownership of your website.

Pros and Cons of WordPress

The main drawback of WordPress as a FREE platform for a business website is that WordPress sites can only handle a certain volume of visitors, and the size of the site itself is limited (depending on the size of the server). WordPress sites can handle any small to medium-sized traffic volume, but if you anticipate that you will have a million hits a day, you will probably want to look at a bigger CMS such as Joomla or Drupal.

WordPress sites can handle any small to medium-sized traffic volume on a free level, but if you anticipate that you will have a million hits a day, you will probably want to look at a bigger CMS such as Joomla or Drupal.

WordPress Open Source Web Development

WordPress Open source website development on the other hand; is scalable to any size. With Open Source software, you can have your dream website on a corporate level or medium sized business level and receive unlimited visitors given your server can handle the bandwidth.

WordPress can scale to any size or any caliber website. Whether you are looking for an eCommerce website or a massive directory website, it can be done on WordPress. Given, of course, you have the right developer.

With all of the Open Source extensions, plugins, themes and frameworks avaliable for WordPress, the options are endless. If you are looking for a stunning WordPress website designer in Sacramento, reach out to Front Street Media, we can help.

Building Your Site With WordPress

For most businesses that are looking to put up a website, WordPress is a perfectly excellent CMS that has a well-earned reputation.  The Forbes, Sony, and CNN websites are WordPress sites.  WordPress is especially beneficial for small businesses and new websites.

If you think WordPress might be right for your site, talk to Front Street Media today for a free estimate! If you have any questions about WordPress web design in El Dorado Hills, contact Front Street Media. We are located in the El Dorado Hills business parks (entrance #1) and you are more than welcome to stop by our office anytime, just give us a call or fill out our contact form.