ARB MT64

Product Launch

ARB launched an all-new off-road and daily driving suspension line in the USA and Australia, the MT64s. Their team continues to push the limits in the off-road industry and we’re honored with the opportunity to photograph, film, and amplify such a monumental product offering.

Slide

Film

ARB launched an all-new off-road and daily driving suspension line in the USA and Australia, the MT64s. Their team continues to push the limits in the off-road industry and we’re honored with the opportunity to photograph such a monumental product offering.

Results

Getting Creative with Stills

Photography

Off-Road Shocks

Photography

In addition to the Instagram reel production, film, and editorial content production, Front Street Media was hired for the MT64 product launch photography set. We took out two trucks over four days to produce 50+ lifestyle photographs. The challenging part of shooting in extreme conditions is that everything gets dirty… fast. Throughout the shoot, we had to constantly clean the shocks, and even then it wasn’t perfect. The post-production and re-touching of the photos is where this set shines. We spent almost a week in Photoshop and Lightroom to dial these photos in.

Outdoor, Off-Road & Adventure-Driven Web Design Professionals

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