SEO Training & Coaching

If you are looking to become an online bully with SEO skills in Sacramento, then you have come to the right place. Brenan Greene and his company, Front Street Media specialize in SEO (Search Engine Optimization) and can teach you the skills of the trade. We started off doing SEO Coaching in El Dorado Hills for local businesses and the need grew to many local Sacramento companies. More than knowing how to do “SEO” is understanding what the search engines want and why they index websites at number one positions. Furthermore, knowing and understanding SEO is about understanding and learning about your target market. Each target market has a different SEO strategy because each company has a different target consumer. There are hundreds of variables the search engines look at in your website to determine where you rank. If your website is created, designed and developed well, it doesn’t mean you are going to rank well. If you want to learn from SEO training and SEO coaching, now is the time to start.

Putting off learning SEO means you are going to wait even longer for your website to rank! – Start Learning Today!

Whether you are seasoned vet with, like Brenan Greene of Sacramento or you are just getting into the SEO scene, getting your website LIVE with at least a paragraph is the first step. You don’t need a design, pictures, graphics or even catchy taglines and titles for your website to age. Age is the single most important aspect for SEO (in my opinion). The search engines are getting increasingly aware of people doing “SEO” and what they are doing is changing their algorithm around to cater to websites that have fully aged (1-2 Years). Not to say you cant rank a fresh website (just registered) in a 1 week, you can… I did it a week ago. What I am saying here is that if you have a seasoned website, your SEO efforts are going to take much less time, energy and stress. Deciding to contact an SEO training or SEO coaching company in Sacramento is the first step to owning your market online and dominating your competition.

If this sounds like something you are interested in, keep reading!

What is the Difference Between SEO Training and SEO Coaching?

SEO_Coaching_and_SEO_Training1

SEO Training

SEO Training is a one time set up fee that covers just about everything you need to know to not only get your site off the ground, but to start ranking well. SEO Training is covered in a 3 part class that covers each topic, in depth. The benefit of SEO Training is that you only pay a one time fee and then you are set to jet! Once you learn everything you need to know about SEO, you will continue to rock the internet socks of your competition.

SEO Coaching

SEO coaching on the other hand is an on-going project with an SEO coach that helps you along the way. With SEO coaching you will pay a one time set up fee along with a small monthly fee. The monthly fee allows for on-going support, changes, updates and literally everything you need to succeed with SEO, SEM and Social Media. Having an SEO coach on your side means that you are never being hung out to dry by the search engines. Brenan Greene (The Sacramento SEO Coach) will assist in every aspect of on-going support, monthly technology changes, current social platforms and the ever evolving new media platforms.

Class and Course Topics

  1. Age of Domain Name!
  2. Website Layout & Sitemap.xml
  3. Website Content Creation for SEO
  4. Keywords, Search Terms and Long Tail Keywords for SEO
  5. Backlinks, Link Bait and Creating Link Bait
  6. Backlink Frequency and Relevancy
  7. Social Media Platforms and Referral Traffic
  8. Content Creation Frequency and Relevancy
  9. Website User Experience (UX)
  10. Local SEO, Map Submission and Map Optimization

*Google Analytics Course and Class: Offered Separately

What is Covered in Training?

  1. Age of Domain Name!
  2. Website Layout & Sitemap.xml
  3. Website Content Creation for SEO
  4. Keywords, Search Terms and Long Tail Keywords for SEO
  5. Backlinks, Link Bait and Creating Link Bait

Deciding to go with the SEO training program in Sacramento means you are on your way to online domination and your just about to crush your competition. The following topics are covered in our SEO Training Program.

1. Age of Domain Name!

Age of Domain Name
Age of Domain Name

#1 is the age of your domain name and this will have a huge factor on your SEO campaign and ability to provide yourself with the tools necessary to work your SEO efforts. If you have an old domain name (5-10 years old) you are set to jet! If on the other hand you still don’t own a domain name, well go buy one right now (GoDaddy.com). If you do not own a domain name yet or have no website live at all, buy a domain name, GET IT LIVE ASAP and start writing some content. In our SEO class, we teach you the basics of how you should treat an old (aged) domain name and how you treat a new (fresh) domain name.

2. Website Layout & Sitemap.xml

XML Sitemaps
XML Sitemaps

In our SEO Training program, we teach you the basics on website layout, crawlability (search engine bots – how they works and why you need a good site layout) and xml sitemaps. Having a website that has an easy to read layout in the eyes of the search engine bots is crucial for online success. Many people think “pretty” websites will rank well because they look good. This couldn’t be further from the truth. Search Engine don’t typically rank image only or graphic only websites. You want a rich text home page with an easy to read layout in addition to your XML sitemap – this tells the search engines where your pages are and categorizes your website for the search engine bots and crawlers.

3. Website Content Creation for SEO

Content
Content

Content Creation for your website and SEO campaign is the core of our SEO Training class in Sacramento. We preach over and over again… CONTENT, CONTENT, CONTENT. Content is probably the most important aspect of your SEO campaign and efforts to rank number one in any market. Depending on how saturated your market is will depend on how much content your website will need. If you are an Attorney in Sacramento and looking to rank #1 for “Sacramento Attorney” you are going to a whole lot more content than a niche market keyword or industry. In our SEO Training program in Sacramento, we will teach you the basics of writing content, developing good content and how to optimize that web copy for your search results.

4. Meta, Header Tags, Keywords, Search Terms and Long Tail Keywords for SEO

Keywords
Keywords

Meta tags and descriptions is what you see on the front page of the search engines when you perform a search. When the search engines display a search result, they provide the Title, URL (Domain Name) and Meta description. Optimizing this section for the search area is extremely important as it tells the search engines exactly what they need to know in order to index that page or site (home page). Your keywords, search terms and long tail keywords for SEO will all go in this location as well as the body of your page. An important thing to consider is your keyword density, the density for your target keyword should be low (1-2%). In our SEO Training Program we will teach you the basics in writing content and developing what you need to rank your content around the Meta, Header Tags, Keywords, Search Terms and Long Tail Keywords.

5. Link Portfolio

Backlinks

Ok folks, here is where things start to get a little intense. The beauty of SEO and training business owners or individuals to perform SEO on their own is that everyone will have a different approach. Each and every industry is different and getting links from each one of those industry relevant websites is also going to be different. Getting backlinks for your website requires time, patience and brains… yes, you have to use your head. In our SEO Training Program here in Sacramento, we teach you everything you need to know about backlinks, what a link portfolio is and why it needs to be diverse along with link bait and what it takes to create link bait. Creating your link portfolio is another huge factor for online ranking success and in our SEO class, you will learn it all!

Isn’t that exciting!! – I bet you are nearly out of your chair at this point!

What is covered in Coaching?

  1. Age of Domain Name!
  2. Website Layout & Sitemap.xml
  3. Website Content Creation for SEO
  4. Keywords, Search Terms and Long Tail Keywords for SEO
  5. Backlinks, Link Bait and Creating Link Bait
  6. Backlink Frequency and Relevancy
  7. Social Media Platforms and Referral Traffic
  8. Content Creation Frequency and Relevancy
  9. Website User Experience (UX)
  10. Local SEO, Map Submission and Map Optimization

Deciding to go with the SEO Coaching program in Sacramento means YOU ARE GOING TO CRUSH IT! We cover all the topics that we cover in our SEO Training program and the additional 5 topics listed above. That’s right all 10 courses are yours in the SEO coaching program. Our SEO Coaching program in Sacramento is anywhere from 1 – 5 years long depending on your industry and what your exact SEO needs are.

6. Backlink Frequency and Relevancy

Link Frequency
Link Frequency

Getting backlinks are great, however if you get 1000 of them in a day, that’s not going to fly with the search engines. They will hate you and then you will end up hating yourself! We see it all the time in the online marketing world… “I paid someone to do some backlinks for me and then I dropped to page 10” – Yeah, that’s because they used some shady software to blast your website to 1000 irrelevant websites. Having your website attain backlinks is about slow, steady and targeted practices (White Hat SEO) that will bring you the traffic that you want, targeted traffic. The relevancy of your backlinks are incredibly and where you go to get those backlinks can make or break your website. With the SEO Coaching program and class in Sacramento, our SEO experts will walk you down the golden road of backlinks and most important, relevant backlinks.

7. Social Media Platforms and Referral Traffic

Social Media
Social Media

Social Media is an off-page factor of SEO that needs to be included in your SEO campaign because a lot of Social Media can help drive links back to your website. The goal here folks is simple.. 1. Build an absolutely mid blowing website, 2. Write some amazing content that people will love, 3. Share it on Social Media, 4. Wait for the traffic. Depending on your industry, Social Media can be one of two things, the best thing for your company or a complete waste of time. It is important to understand which social platforms are important to you. Understanding why we use them, how we use them and how to get these social platforms to make us money and bring in actual leads is key to online success. In our SEO coaching program in Sacramento, we go in depth on Social Media platforms and which ones you should be utilizing for your business and brand.

8. Content Creation Frequency and Relevancy

Content Frequency

How frequent are you posting on your site, how frequent are you building landing pages (Click Through and Lead Generation)? These types of question are common in the SEO world and it is important to understand how frequently you should be building these pages and writing this content. The page you are reading right now is a Lead Generation landing page built for anyone who is looking for “SEO Coaching” or “SEO Training” in the Sacramento, CA area. The reason why we build pages like this is to get you to fill out our form or call us today. In our SEO Coaching program you will learn how to build these pages, what the word count has to be and where to place your header tags. Creating content for your blog or a news section is always important to any SEO campaign as this keeps your website fresh, new and up to date.

9. Website User Experience (UX)

User Experience
User Experience

The user experience for any website should be friendly, however in the SEO world it needs to be uber friendly. Your forms should be somewhere on the top of the page, your phone number needs to be big, clear and visible and preferably at the top of your page. Laying out a user friendly website is all about lead generation and getting people to get a free quote, sign up for a free trial or in your case… START LEARNING SEO TODAY. The message on each of your landing pages needs to have a simple to navigate user experience. The fonts and header titles above your content should be big, bold, clean and crystal clear in order for people to grasp the message right when they land on the page. In our SEO Coaching program we will teach you the tools you need to create an amazing user experience and Conversion Rate Optimization (CRO) for your website, business and brand.

10. Local SEO, Map Submission, Map Optimization, NAP and Directories

Local SEO
Local SEO

Last one! SEO does not stop here folks, this is just the last stop on our mission to quickly go over the main topics for SEO.

If you have a local business, you understand the frustration of your local map for SEO. If you search for “Pest Control Sacramento” and you’re not on the map it will drive you crazy or at least it should drive you crazy, this is a pretty important place for you business to be. Submitting your business to Google+, Yahoo Maps, Bing, Yelp, Merchant Circle, Angies List and many others is huge step towards local SEO. These companies and directories have been around for years, which means as soon as you submit your information to them, you are live for those search terms in a matter of days. Map Optimization and directory optimization for your local business will set you apart from your competition if you are doing it right. With the help from Brenan (The Sacramento SEO Coach) you can start ranking on the maps over your competition, doesn’t that sound nice! One last thing, what is NAP (Name, Address, Phone). NAP is the reason why local business rank on the map. Having your Google Map, Address and Phone in your website is the first start to optimizing your business for the map section of Google.