Project Description

Zoom Folsom – Brand Identity and Website Design Project

Zoom Brand Identity & Logo Design

The project was filled with many needs and objectives. From the initial Brand Identity/ Logo Design to the Website Design and a complete stationary graphic design project, was a ground-up project.

The Brand Identity Project

Zoom Brand Identity Logo Style Guide

We started with the mission and vision of the company to build multiple brand concepts in order to gauge a fully functional logo design. Our brand concepts and logo  design comps ranged from modern to hip with a small twist and flare in each comp. After about 15-20 logo design concepts, both parties landed on what you see here. A simple yet sophisticated logo design that exemplifies just how modern and creative a company like is.

The Website Design Project

Zoom Website Design - Header


Zoom Website Design - Footer

The website design needed to incredibly user friendly and filled with room for advertisers, local event listings and a multitude of functionalities. A mix of eCommerce Website Design and directory style website design, the project was a very large scale project. The needs of ranged from an event calendar and monthly maintenance to a handful of custom forms. The custom forms range from “Submit an Event” to “Nominate Someone” all the way to “Submit a Press Release” with features and functionality to upload attachments. The website design project also needed to have a very easy to navigate responsive layout for ease of use. Both parties Front Street Media and Zoom Folsom both agree that the website came out absolutely stunning.

The Stationary Graphic Design Project

Zoom Brand Identity & Stationary Graphic Design

Front Street Media was able to create just about every piece of stationary you can think of. From envelope graphic design to letterhead and business cards, we did it all. Our stationary graphic design printing was sourced to a company called Moo ( in which they provided raised UV spot gloss printing and very unique style of printing called LUXE. The LUXE paper material is a 32pt card stock and almost feels like cardboard in your hand, it is a very beautiful style of printing (expensive, but pretty).

If you have any questions about this project, branding, logo design in El Dorado Hills or stationary graphic design services, reach out to Front Street Media today, we will be glad to help you out.