Brand Awareness

Brand Awareness can break down into many other categories including Brand Identity Marketing, Search Engine Optimization (SEO), Social Media Branding, Email Marketing and Print/ Direct Marketing. Brand Awareness is when your prospects, clients or potential buyers become aware of your company based on your logo and marketing. When a buyer is aware of a brand they are more likely to do business with you. If you think about print marketing a direct mail, this is where Brand Awareness really comes in.

Think about it: Companies send out the same piece of mail to the same 100,000 homes every month. Why would you keep sending the same print material to those 100,000 homes. You guessed it, Brand Awareness. The more that people see your brand, the more they remember you. The goal is eventually, psychologically, people become familiar with your brand and they associate your brand with consistency and trust. Once people trust your brand, you are good to go. That is just one customer though. This should typically happen throughout the life time of a business.

7 Dead SEO Strategies in 2019

7 Dead SEO Strategies in 2019 & What to Focus on Instead? Stop On-Page and Off-Page Over-Optimization in 2018-2019, these strategies will kill your SEO Efforts It’s the year 2018 and we’ve seen lots of changes in the world of SEO over the last 10-15 [...]

5 Local SEO Factors 2018

5 Local SEO Factors to Focus on in 2018 How to Prepare for Local SEO Strategy in 2018 (Backlinks, Content, Citations and General Strategy) What is working for SEO going into 2018? Over the last year in 2017, the landscape has changed for SEO (Search [...]

19 Digital Marketing Tools of 2017

19 Digital Marketing Tools for Online Marketing in 2017 My Favorite Digital Marketing and Guest Posting Tools in 2017 Strategic online marketing is crucial for improving brand awareness in this ever-changing digital age we live in today. Consumers are constantly bombarded with brand marketing messages [...]

Amazon Product Optimization (APO) / SEO

Amazon Product Page SEO - Complete Amazon SEO Guide Strategies to Optimize Your Amazon SEO and Product Content Ranking - The Step by Step guide to ranking your products higher on Amazon. Today, we are targeting the biggest eCommerce kid on the block; Amazon. Amazon [...]

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