Category Archives: Brand Awareness

Brand Awareness can break down into many other categories including Brand Identity Marketing, Search Engine Optimization (SEO), Social Media Branding, Email Marketing and Print/ Direct Marketing. Brand Awareness is when your prospects, clients or potential buyers become aware of your company based on your logo and marketing. When a buyer is aware of a brand they are more likely to do business with you. If you think about print marketing a direct mail, this is where Brand Awareness really comes in.

Think about it: Companies send out the same piece of mail to the same 100,000 homes every month. Why would you keep sending the same print material to those 100,000 homes. You guessed it, Brand Awareness. The more that people see your brand, the more they remember you. The goal is eventually, psychologically, people become familiar with your brand and they associate your brand with consistency and trust. Once people trust your brand, you are good to go. That is just one customer though. This should typically happen throughout the life time of a business.

5 Local SEO Factors 2018

5 Local SEO Factors to Focus on in 2018 How to Prepare for Local SEO Strategy in 2018 (Backlinks, Content, Citations and General Strategy) What is working for SEO going into 2018? Over the last year in 2017, the landscape has changed for SEO. Many factors have changed for SEO strategy in 2017 and leading […]

19 Digital Marketing Tools of 2017

19 Digital Marketing Tools for Online Marketing in 2017 My Favorite Digital Marketing and Guest Posting Tools in 2017 Strategic online marketing is crucial for improving brand awareness in this ever-changing digital age we live in today. Consumers are constantly bombarded with brand marketing messages through various online platforms such as social media applications like […]

Logo Design & Brand Identity Presentation

How Many Logo Design Options do we present? Many logo designers find themselves giving tons of different design options as a way to make their customers happier with their service. After all, the more options you have, the better, right? Since 2005, we have designed countless logo design projects as well as complete brand identity […]

Amazon Product Optimization (APO) / SEO

Amazon SEO Guide

Amazon Product Page SEO – Complete Amazon SEO Guide Strategies to Optimize Your Amazon SEO and Product Content Ranking – The Step by Step guide to ranking your products higher on Amazon. Today, we are targeting the biggest eCommerce kid on the block; Amazon. Amazon is currently the largest online eCommerce store pushing out some […]

Logo ReDesign and ReBranding

Logo ReDesign and ReBranding Services in El Dorado Hills If you are looking for logo redesign and rebranding, you have come to the right place at Front Street Media! We will work with you to create a rebrand or a logo redesign that will reflect your company and your mission. Logo Design/ ReDesign and ReBranding […]

Effective Brand Manual and Brand Guidelines

Effective Brand Manual, Brand Guidelines & Brand Style Guide How to Design an Effective Brand Manual and Brand Guidelines If you are hiring someone to help you with your logo design or brand identity creation, it can be very helpful to have a brand manual and brand guidelines to show how your brand should be […]

Logo Design Contests for your Business?

Logo Design Contest

Why Logo Design Contests Suck and how they can HURT your business! It’s a version of crowdsourcing: you post the contest, and then you offer the price you want to pay for your logo. Then, a whole bunch of designers give you logo designs. You pick which one you like best, and then you pay […]