Benefits of Internet Marketing & SEO
Everything from SEO to PPC and Search Engine Marketing
Let’s face it. If you’re running a business in El Dorado Hills, Folsom, Cameron Park or the greater Sacramento area and you are not on the Internet, you are a dying breed. This is especially true if you are a local business in the Sacramento area like Folsom, El Dorado Hills, Roseville, Rocklin, Etc. The competition is very fierce in affluent, well populated areas like these. If you’re not on the Internet, don’t worry though, there’s always time to evolve and catch-up. Front Street Media is a local Web Design and Web Development & SEO company in El Dorado Hills that specializes in all aspects of Web Design, Web Development, SEO, Social Media Marketing, SEM (Search Engine Marketing) and PPC (Pay Per Click) services.
Main Benefits of Internet marketing & SEO
- Reduced Cost
- Ability to Measure Marketing Efforts
- Instantly Pivot Your Strategy
- Word Of Mouth
- More Reach
- Two way Communication
- Instantaneous Results
- Change Marketing Material in real time
- Track Customer Satisfaction
- Open 24 Hours
Ability to Measure Your Marketing/ SEO Efforts
One amazing benefit to having a stellar website design and a performing search engine optimization marketing campaign is the fact that you can measure your entire Internet marketing efforts through the use of different tools like Google Analytics and other analytic types of reporting tools. Search marketing and search engine optimization for your business in El Dorado Hills, Folsom, Granite Bay and Cameron Park along with general online marketing are some of the only marketing verticals in which you can truly measure your results and fine tune your efforts.
Before the Internet It was Hard to Measure Marketing
In the days before the Internet they would the “shotgun marketing” method as discussed. Their marketing campaigns were very hard to measure. Companies would just shoot their message on the radio or TV, hoping they would find somebody to come purchased their product or service. Sometimes they didn’t know exactly what form of advertising was actually working. That’s actually why coupons were invented. To track where the sales were coming from.
There wasn’t any really precise way to measure how a business gained customer A or customer B. Now, with the Internet and different analytics technologies, a company can see that customer A or customer B came from either a search engine, A YouTube video, A Facebook post or whatever it may be. Companies can use that information to get birds-eye view of how different marketing campaigns and strategies are working out for your business in El Dorado Hills or Folsom. This is extremely important information because they don’t have to spend their wheels with something that costs a lot of time or money and can narrow down their efforts and pick the most efficient strategies for their business.
Rise of Analytics Software for SEO and Measured Results
Fast forward to the new age of tech startups like Google and an exponentially increasing technological growth, we now have Google analytics. Though Google analytics is free, it is an enterprise solution made by one of the greatest tech companies in the world. It takes years of experience to learn the ins and outs of Google analytics. Trusting a local website design company in El Dorado Hills is crucial for your success.
That’s why you can rest easy knowing that Front Street Media of El Dorado Hills & Folsom have many qualified analytics experts just waiting to dig into the nitty-gritty of your SEO campaigns to extract incredibly powerful information. We can extract your demographic user base to very specific metrics, we can extract amazing converting keywords, we can extract new keywords, etc. The list goes on. Front Street Media – Web Design in El Dorado Hills is here to help in every area of your web design and development needs.
Instantly Pivot Your Strategy
An important quality in business or marketing is being able to pivot your direction when your initial plan or strategy is not working. This was really popularized by the lean startup book. The methodology behind this “lean startup” actually started from Toyota in their manufacturing process. It was coined “lean manufacturing.” The idea is that your plan should be flexible and to continually check and to alter that plan. This marketing strategy is more important now than ever before, in such a quickly changing environment fueled by technological evolution.
Though this idea is popularized by the lean startup method, is a powerful way to conduct your business whether you subscribe to the lean startup philosophy or not. Luckily with the Internet we are able to instantly change direction in our marketing efforts. Use the different tools of measurement to track the progress of your marketing efforts, and instantly pivot your strategy in a different direction when needed. With Front Street Media – Web Design and Development in El Dorado Hills and Folsom, you can trust that you will always have someone analyzing you current situation.
Word Of Mouth instead of SEO and Online Marketing?
Word-of-mouth can be a good or a bad thing for your business in El Dorado Hills or Folsom, but hopefully you are doing everything you can to please the customer and offer a good product or service. If this is the case if you are doing what you’re supposed to be doing, then you benefit from word-of-mouth.
Yes it’s true that a lot of word-of-mouth comes from face-to-face interaction when people are just talking to each other and in normal conversation, but they are also spreading word-of-mouth and either recommendations or complaints about company or products through social media websites, review websites, blog websites, micro blogging websites and forum websites.
And though more word-of-mouth may happen in these face-to-face interactions, the word-of-mouth online is permanent and is there for the taking for those who are hungry for this information. If you want to know if a product is good you can spend five minutes online and get a pretty good idea of whether it’s a good product. This is why brand management for you business in El Dorado Hills is so important. Brand Management is the process of managing whats being said about your business online, whether you are a local company or national eCommerce store.
If it is a good product or company or whatever it is, then the word-of-mouth phenomena will act as a tool to instill confidence in the customer, which increases sales.
More Reach with Internet Marketing and SEO in El Dorado Hills & Folsom, CA
Another obvious benefit to Internet marketing, you can reach way more people. Your reach goes beyond your town, your city, your state, and your country. And the numbers don’t lie, the more people you’re able to reach, the more sales you make.
For nearly every business, if you want to maximize your profits you are going to want to have, at the very minimum, an online presence. If you really want to dominate..
Trust the Front Street Web Design and SEO team to educate your business on what it really takes to be number one and win online. Contact Us today if you have any questions.