Dominate Social Shopping Sales with eCommerce: Sell Online with these 7 eCommerce Sites to Know About in 2019
When I think of online shopping, my mind immediately goes to Amazon.
The one and only online shopping resource that everyone and their mom knows about.
Thousands of online and brick-and-mortar businesses are using eCommerce sites, like Wanelo.
This selling concept revolves around creating a social community.
A social community in which consumers find the products to purchase through social apps, like, say organically through the trending social commerce sites based on the brand-new Instagram selling feature.
The idea is gold for savvy merchants looking to expand their selling territory. Or even bring in a new community of consumers.
Or, if the merchant has a good idea of who they are selling to, then the next step is to add products to that social shopping site. And, finally, build a following.
Last step: To relish in the bounty of organic, hands-free, sit-back-in-the-chair sorta sales.
Wah-nee-loh. Everything you WANT, NEED, and LOVE. Get it now? Wanelo is an “online community for all of the world’s shopping.”
This platform was built to accompany Shopify.
In order to grow a larger consumer base, establish and build a following, and, of course, sell a ton of products, yeah, they built Shopify.
The unique selling point of this social shopping site is its REACH.
Consider the viral social aspect of the platform.
Consumers can discuss products, comment on products, and even review them.
All products are posted by users, or better known as user-generated content.
Thanks, consumers, by the way.
It’s also an
excellent exceptional method to understand who is interested in your product.
So, to better target your campaigns.
Pinterest began as a passion project among three developers.
One of which, Even Sharp, who now a billionaire entrepreneur, hailed from the small town of York, PA, home to my alma mater.
Unlike York, PA, everyone knows Pinterest.
Pinterest exists in user-generated content. And it happens to be the perfect package for the organized-obsessed social media users out there.
Organize your ideas, recipes, outfits that you’ll never wear.
And a board dedicated to the pin-worthy donut shops located all about the local area of El Dorado Hills, CA.
We like donuts.
Now, it’s evolved into a visual search engine. Meaning you can search for anything based on the content of an image.
Beyond that, some rich pins are buyable.
Hang on there… Rich Pins? Do say more.
Rich pins provide more context associated with an idea. Which is done so by actually adding more info directly to a Pin. It’s the fusion of visual and text to further the Pinterest experience.
There are four types of Rich Pins: app, product, recipe, and an article. Each of which designed to support the online marketer, eager to make a sale via social media.
For product pins, the Rich-aspect to the Pin will deliver real-time pricing, info on where to buy the product, and additional info/description on the product itself.
Brands can create a profile, add products, and market them on Pinterest, filtering through relevant boards and users searching for similar products. This gives brand exposure, presentation and tons of data on who to effectively target in the marketplace.
Crowdstorm is designed to appeal to the frugal shopper, or anyone looking to save on the products they already know they want to buy.
A good reason to use Crowdstorm would be for comparing the lowest prices for products, such as electronics, sporting goods, clothing, and jewelry.
It’s also a great source for user-generated product reviews, but also the site offers unique features like expert product reviews, buyer guides, and Q&A forums.
While merchants cannot submit product listings, PriceGrabber has partnered with Crowdstorm to allow cost-per-click (CPC) as an advertising channel with a range of $.25 to $1.15 per click.
It’s a great source for merchants who know they have a well-reputed product and a price to sell.
Picture this: A mom looks for the replacement decorative ceramic elephant that sits on the entryway table.
Where does she find this at an amazing price?
It’s an appeal to, as mentioned, MOMs. Zulily has everything home decor, clothing, jewelry, makeup, you name it.
The interesting thing about Zulily is how their daily sales are organized into chronological events. While you aren’t packing up the minivan and hitting the mall, you get that mall look and feel.
Zulily’s dominance in the world of eCommerce sites positions itself based on its take on flash sales. Direct marketing parallelism to the infamous Amazon strategy.
Zulily focuses on the social shopping aspect of relevancy and demand. And a true game-changer in the eCommerce world.
Poshmark: the social marketplace. I first discovered the nuance of online marketing with Poshmark. It’s a handy selling/buying app for anyone with a collection of designer handbags and absolutely no desire to wear a bag at all.
I’m all about my Nike backpack, that I ALSO found on Poshmark.
But I digress.
Unlike many online clothing selling sites that pop up every other day, Poshmark fashions itself as a stylist-assisted shopping experience with bargained prices and great finds.
In my opinion, the bots disguised as the interested 20-something-year-old picking out my t-shirts and levis isn’t a selling point for me, but it does work.
If anything, it’s a unique way to execute an algorithm for filtering a customer’s product suggestions.
But I once again digress.
Poshmark shares roughly 14 million products. Daily. And adding over $100 million in product inventory. Weekly.
Poshmark has masterfully crafted the window shopping experience in our tiny little mobile screens.
And it works.
40 million people use Poshmark every day and based close to my home of the Northern California area in Redwood City.
Founder of Cheaptweet, Christopher Hill, claims that 4 million to 5 million tweets are published on a daily basis.
Of that 4 – 5 million messages, a percentage of that consists of commercial tweets.
Cheaptweet takes advantage of that.
And done by compiling a % of tweets related to discounts, sales, and coupons. And these sales come from, yes, just about 5 million messages from Twitter.
I don’t know about you, but Twitter’s got me sold.
One selling point is that Cheaptweet will host product in a filterable search-and-browse type deal.
This makes it easy for people to discover great deals on everyday products. The links to those products lead directly to the retailer’s eCommerce site. And also link to featured items from affiliate programs, such as Amazon.
Another cool feature is the live feed of discounts, sales, and coupons by a follow of the @Cheaptweet for the best deals of the day without even opening the app.
That’s how much brands report for the increase in traffic with a 20% revenue growth. It’s no surprise, considering no other social media platform can hold a candle to the viral-bility of Instagram.
Good luck, Tumblr. Try competing with the top social source for visual storytelling, at its finest. Now here to make you money too.
And the gram’s ability to do so is powered by the product tagging capabilities that seamlessly align with the way ‘gramers’ behalf and maneuver about the site. Feeding into that organic feel to online marketing.
The capability of tagging products was designed for eCommerce sites. Not to mention, this feature integrates with Facebook too, in fact.
In order to sell on Instagram, it’s required to list your products on Facebook and have your store approved by the Facebook Store. Just another rigamarole for the busy online merchant, but it’s worth the 1416% traffic increase.
Is it worth it to know these 7 eCommerce Sites for 2019?
Let’s begin with mentioning that eCommerce is a $600 billion industry.
Whether you plan on selling with Instagram or would prefer to stick to the platform you are in, then just know you have options!
Social shopping sites, like social media platforms, are becoming an eCommerce merchant’s dream for seamless, organic sales.