19 Digital Marketing Tools for Online Marketing in 2017
My Favorite Digital Marketing and Guest Posting Tools in 2017
Strategic online marketing is crucial for improving brand awareness in this ever-changing digital age we live in today. Consumers are constantly bombarded with brand marketing messages through various online platforms such as social media applications like Twitter, Facebook, and Instagram as well as search engines.
Optimizing brand exposure and ensuring that target consumers actively engage with your brand requires strategic online marketing efforts using the appropriate channels and tools.
In this post, we wanted to cover NEW marketing tools that you may have not yet heard about. It is always nice to stay up on what’s new for your website, marketing, and branding efforts. We will discuss the digital marketing tools you can utilize to boost your brand’s exposure in the competitive digital space.
19 digital marketing tools you should use in 2017:
- Colibri IO
- AdWords Performance Grader
- Visual Website Optimizer (VWO)
- Crazy Egg
- Social Image Resizer Tool
This tool is great for observing and monitoring conversations consumers are having online about your product or service. By collecting stats and data from various social media platforms like Facebook and Twitter, Colibrio IO helps you get a good sense of your target demographic. You can also insert yourself in these conversations, offering tips and other relevant information to customers about your products or services. Colibri IO is also a great tool for Guest Posting or Guest Blogging.
Wyng is an interactive social media marketing platform for creating and running campaigns to boost brand visibility and engagement. Wyng offers a variety of customizable design templates you can choose from to create and design a unique campaign for your brand. Once you build and launch your campaign, you can manage it, interacting with participants, managing consumer content, and ultimately increasing your brand awareness.
AdWords Performance Grader
For a comprehensive analysis of your AdWords campaign performance, agencies and advertisers should consider using this free tool. Not only do you get an in-depth analysis of the effectiveness of your AdWords campaign but you also get actionable tips and useful strategies that you can implement to boost the success rate of your ad campaign.
By reviewing relevant factors such as click through rates, landing page optimization, long-tail keywords, quality scores, ad text optimization, impression share and mobile advertising, AdWords Performance Grader assigns an overall grade to your ad campaign.
AdWords Performance Grader highlights areas that need improvement and pointing out instances where you are wasting or losing money. It also provides individual grades to various pertinent factors that influence the success of an AdWords campaign.
Nuzzel (Also Feedly.com)
More and more people use social media apps like Facebook and Twitter as their primary, and sometimes only, news source. Based on the news your friends and other contacts are reading and sharing on these social media apps, Nuzzel streamlines, organizes and creates a news feed with news topics that are more relevant and interesting to you as opposed to laboring through various newspapers and news sources to find news items that interest you.
Nuzzel is a valuable marketing tool as it helps you focus your brand campaign efforts toward the group of consumers that are most likely to be interested in your product. By entering the relevant search terms, Nuzzel provides you with the top news stories related to your search. Use Nuzzel to see the news items that people you are targeting are currently talking about and to come up with relevant ideas for your inbound marketing efforts.
Visual Website Optimizer (VWO)
A/B testing (Conversion Rate Optimization) is an effective method of finding the best version of a website design. By comparing two versions of a site, A/B testing enables you to see which version has a higher conversion rate and performs better.
Visual Website Optimizer (VWO) allows you to test multiple variations of a website to find the version that optimizes conversions and helps you reach your business goals. This is incredibly helpful if you are running an eCommerce Website. You can create and track campaigns as well as monitor visitors’ browsing and clicking habits to determine the usability and effectiveness of your website.
Videos are a great way for brands to effectively communicate and engage with consumers. Wistia is a video hosting platform for businesses and personal users. Compared to YouTube, it offers more detailed analytics and advanced tools to track the viewing behaviors of consumers. You can monitor how consumers engage with your videos on Wistia and the Wistia heatmap even lets you track how individual users view your videos. Wistia has advanced marketing integrations and SEO optimized embed codes that optimize your video for search engines and help drive traffic.
Crazy Egg (oldie but goodie)
Crazy Egg is a heatmap tool that reveals why visitors to your site are not converting. There are many analytic tools out there that tell you what happens to visitors to your site but not all of these tools break down the actual reasons why visitors are abandoning the site without buying or subscribing. With Crazy Egg, you can improve conversion rates by seeing the elements on your site’s pages that are not effective and causing visitors to “x” out.
Crazy Egg lets you see what visitors tend to click on and what they do not click on to show you what features on the page you should keep, remove or tweak. Crazy Egg also offers a scroll map feature which lets you see how far visitors scroll before they lose interest and click on the back button. This helps you know how best to position various information on the page of your website so that visitors stay engaged.
With Guestpost.com, you can find the best blogs for you to pitch post ideas relevant to your business.
This is a great way to introduce yourself and your brand to a wider audience. Guestpost.com connects you with blog hosts and editors looking for content. It also offers a plethora of tools and resources for marketers to plan, research and organize ideas as well as pitch ideas to editors. You can also track your post submissions and connect with guest blog post influencers.
AgoraPulse (HootSuite & Buffer are other options)
This tool helps you manage all your social media accounts in one place. AgoraPulse integrates with Twitter, Facebook, Instagram, Google+, and others. With AgoraPulse, you can manage campaigns to generate leads and better understand your consumers. AgoraPulse also allows you to run promotions, contests and coupons to encourage lead generation. Its analytics tool offers comprehensive PowerPoint analytics reports, covering various performance metrics including audience demographics and growth, page impressions, social media reach and engagement and community management.
This email tracking tool allows you to know when an email you have sent has been opened and also what links have been clicked on within the email. It is a useful tool for running a successful email marketing campaign. Bananatag can be integrated with virtually any email client available including Gmail and Microsoft Outlook. You can also schedule emails to be sent at a specific time as well as create and customize email templates. It also offers attachment tracking and email analytics.
Bananatag can be integrated with virtually any email client available including Gmail and Microsoft Outlook. You can also schedule emails to be sent at a specific time as well as create and customize email templates. It also offers attachment tracking and email analytics.
One way to promote your brand or product is by getting other people to talk about it. JustReachOut connects you with the relevant journalists, bloggers and influencers, allowing you to pitch them your brand and get them to endorse your brand. The positive press coverage helps boost brand exposure. By entering the relevant keywords in the search engine, JustReachOut will search for journalists and other writers who focus on your type of business or the products you offer. JustReachOut also shows you popular Reddit and Quora discussions related to your business, allowing you to participate in relevant highly trafficked discussions to boost your business’s exposure.
The positive press coverage helps boost brand exposure. By entering your relevant keywords, JustReachOut will search for journalists and other writers who focus on your type of business or the products you offer. JustReachOut also shows you popular Reddit and Quora discussions related to your business, allowing you to participate in relevant highly trafficked discussions to boost your business’s exposure.
JustReachOut also shows you popular Reddit and Quora discussions related to your business, allowing you to participate in relevant highly trafficked discussions to boost your business’s exposure.
Keyhole offers hashtag and keyword tracking to give you a better sense of what hashtags and keywords work and which ones don’t for your marketing campaign. Its real-time dashboard allows you to monitor the number of people who used your hashtag in their posts along with the number of likes, retweets and impressions your hashtag campaign is generating.
Keyhole also tracks those people engaging in your brand that are the most influential on social media platforms and who can help spread brand awareness to a wider audience. It also features a built-in social analytic tool that helps you monitor how successful your campaign really is.
Narrow allows you to connect with your target audience on Twitter by interacting with those users having conversations about topics relevant to your brand or business. By using the right hashtags and keywords, Narrow displays relevant tweets and allows you to boost your twitter following, attracting the relevant consumers for your product. It offers an audience research tool to help you better understand consumer needs and preferences. Use Narrow analytics to track the performance of hashtags and keywords used in your marketing efforts.
Todoist (Also try TeamWork & Trello)
This project management tool keeps you organized by helping you manage various work tasks so that you are more productive. Todoist makes it easy for you to perform multiple tasks efficiently and in a timely manner. Once you create a task, you can add sub-tasks and deadlines to your project. You can also prioritize tasks, assigning priority levels based on urgency of task completion. With the premium version of the app, you can set reminders, create labels, add comments, filter and categorize tasks as well as sync your calendar. Todoist allows you to share and delegate tasks with other users, helping you save time. Use Todoist to manage your digital marketing campaigns and the overall day-to-day running of your business.
Videolean is a drag and drop page builder for creating videos. Pretty cool.
Improve brand visibility and awareness by using Videolean to create promotional videos featuring relevant content pertaining to your brand and product. Videolean offers customizable video templates which makes it easy for you to create professional videos.
You do not need to have any special video-editing know-how or skills to use Videolean. The process of creating videos on Videolean is pretty straightforward and you save money that you would have spent hiring professionals to do the job for you.
Social Image Resizer Tool
Use this app to create optimized images for different social media platforms. Since social media platforms each have their own specific image size requirements, this tool can come in handy when the need arises for you to crop or resize a source image so that it is compatible with a specific social media app.
Another email and messaging platform… it’s actually pretty cool.
This tool allows you to create and manage messaging campaigns based on how customers engage and interact with your product or brand. Customer.io collects relevant data and provides real-time customer behavior information to aid you in creating effective automated campaigns. You can also track how successful your marketing campaign is and make strategic changes as needed. Use Customer.io to send relevant SMS, emails and push to consumers to enhance conversion optimization and boost customer retention.
IFTTT (If This, Then That)
IFTTT is an app that allows you to connect different websites in order to accomplish specific tasks. The acronym stands for “If This, Then That.” The “this” in this sentence represents a trigger while “that” represents an action you want accomplished. With IFTTT, you create what is referred to as a recipe using different website channels such as Facebook or Twitter. Recipes allow you to automate different tasks and you can either create your own recipes or use template recipes. For example, you can use a recipe to connect your Instagram to Dropbox so that whenever you upload or take a photo on Instagram, it is automatically saved in your Dropbox. This automation tool makes it easy for you to accomplish a lot more in a shorter amount of time.
Another WordPress page builder… designed for landing and lead capture.
Creating the perfect landing page and sales page is a crucial component of any digital marketing campaign. Not only do you want potential customers to view your landing page, but you also need them to convert to paying or subscribing customers. OptimizePress helps you build high converting landing pages, sales pages and membership portals. It offers different templates that you can easily customize to match your business needs and goals.
These are some of the latest marketing tools that you can use to boost your brand’s visibility. Keep in mind that new marketing tools are constantly being created as technology evolves. It is important to keep up with the latest and the most effective marketing tools so that your business or brand maintains its competitive edge in the fast-paced and ever-evolving digital world. Using some of the tools we just discussed will drive traffic, boost conversion rates and, in turn, increase your business’s bottom line.